Ill Manors Trailer Analysis

What are the typical codes and conventions of film trailers - what information is usually provided? 
The typical codes and conventions of film trailers are...

•  Text or pop-ups used
• voice overs
• range of edits and shots
• dramatic scenes
• enigma codes
• named instituations
• named directors, characters and big named stars
• release dates
• any other information

The typical conventions of film trailers consist of voice over and pop-up text which informs the audinces on who the characters are and/or are enigma codes to draw in viewers to watch this film in the cinema. The pop-up text is generally used quite a bit as famous actors and stars are named in order to attract a glamour fan base. Also, another factor which is a typical convention of film trailers is that they include a range of different edits, varying in order to show/ portray the mind set of characters. A range of edits and shots allow different scenes in the movie which therefore creates the suspense and enigma codes which draw in viewers. Other typical conventions are that film trailers end with the release date in order for the viewer to know when the film is coming out. This is generally shown last due to the fact that its one of the most imporatant factors of the trailer and therefore should be the last as this makes it the most likely thing to be remembered by the audience.

How are trailers distributed? 

Trailers are distributed in different ways depending apon the franchaise of the movie or even the factor of them having a high/low budget film. For example, a big budget Hollywood blockbuster would have a big name in terms of its distributer compared to a low budget British film. A Hollywood film would have more exposure in terms of the plot and the characters in the film which therefore would be exposed through the distributor.

How does Ill Manors use trailer conventions?

Ill Manors uses the typical conventions of film trailers in certain ways. Firstly, the trailer for Ill Manors has a voice over introduces enigma codes in terms of the story-line of Ill Manors.

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? 

How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?