Psychographics

Mainstreamers...
Mainstreamers tend to seek security and be domestic, sentimental and favour value for money brands including family brands. This group consists of a large population of human beings. This advert draws in this psychographic group as families drink coca cola, especially the kids, and majority of people drink it therefore making it a mainstream kind of beverage and hence why it's aimed at mainstreamers. Also, the fact that its Christmas emphasizes it as mainstream as most people celebrate Christmas and hence why it appeals to younger kids as they are influenced by Father Christmas.

Aspires...
Aspires seek status in terms of what they own and tend to be very materialistic. They also seem to care a lot on how they look and are very orientated to image, appearance and fashion. Usually the younger generation are placed in this psychographic group. The advertisement for dre beats expresses this due to the fact that they are expensive headphones which people buy only to impress other and not for the actual reason for buying headphones.  The object itself is of decent quality however materialistic people, usually the younger sorts of people, tend to buy them in order to impress others.

Succeeders...
Succeeders seek control and have strong goals. They a also very confident people in terms of their work business and social life. They tend to buy products of more higher quality and brand choices. The advert shown above for Lacoste relates to this psychographic as the brand Lacoste sells expensive yet high quality clothing which appeals to the rich and wealthy. They appeal to succeeders as they tend to be in higher management jobs and professions in a certain field/area. People who are in this psychographic group tend to care more about the brands of items therefore the brand in this advertisement appeals to them than say a blue inc brand or asda's george brand.

Resigned...

These are the people who seek survival and are very interested in the past and traditions. They emphasise safety a lot and. Believe in familiarity and economy. These tend to be older people, usually retired. This advertisement appeals to this particular psychographic group due to the fact that it represents safety and shows the point that people can get hurt if they are not doing what they can to avoid injury. This psychographic would be more influenced by an advert like this as they stress about safety and would try encourage others to do the same in order to stay safe.

Explorers...
Explorers seek discovery and love finding out new things. They tend to have a lot of energy, individualized and experienced. They value difference and adventure than the standard trend. The first kinds of people to try out new brands and is usually the younger demographic students. The advertisement shown is for a car brand known as noble which may people do not/ or haven't heard of. This kind of advert is for the psychographic group; the explorers; as they would test out the cars brand and the quality of the car to see if it's any good as it's a really uncommon car.

Strugglers...
This psychographic group seek escape and do not have very many skills in terms of what they are good at. They usually buy things such as alcohol, junk food and lottery tickets for a short buzz in order to make them happy for a short while. This advertisment for bingo relates to this psychographic group as they are looking/seeking for a break or escape out of reality. They want to quickly gain money and things which they desire quickly without paying too much for it. This relates as this type of psychographic group tend to gamble a lot in order to double their money and make more and more.

Reformers...
Reformers seek enlightenment in terms of personal growth and Knowledgement. They tend to have independent judgement and awareness. Anti-materialistic however have good taste in objects. They have also attended higher education and selects products in terms of it's quality. This advertisement suits this psychographic group due to the fact that Audi is a good, well-known brand who's cars are always of good quality and live up to what they are meant to do/achieve. Although others would not buy these kinds of things, reformers would as they have attended high education therefore meaning that most of them have good, well paying jobs therefore they can afford cars like these.

Overall, out of the 7 different psychographic groups/categories, i wouldn't class myself in any of the groups particularly. I kind of fit into some of them in different ways. For example, you could say that i fit in the psychographic group known as explorers as i love to buy new brands which others do not have and i like to purchase quite uncommon things. I also like uncommon things to common ones such as cars, clothing ect...
I do select products for it's value and quality than to price however i'm not full on anti-materialistic as i do like to have and possess nice things at the same time,