i newspaper

 

The main story in the news that day was the Queen’s Diamond Jubilee – celebrating 60 years on the throne.

The ‘i’ newspaper has been a notable success story in the newspaper industry in the last two years. Costing just 20p Monday-Friday (30p Saturdays), circulation figures for January 2012 had the ‘i’ selling 243,000 copies daily. When the ‘i’ was launched in October 2010, it was noted that the ‘i’ found 170,000 readers that were not taken from other publications – meaning that previous to buying the ‘i’, their readers were not engaging in newspapers at all.

The ‘i’ is a sister paper to the Independent, owned by Alexander Lebedev, and its editor is Stefano Hatfield. Its political leanings are liberal.

Media Forms
How does the text both subvert and reinforce the typical conventions for a newspaper front page? (12 marks)

The ‘i’ is a successful newspaper industry which has been on-going for the past two years. The ‘i’ follows certain codes and conventions which we expect from a newspaper such as the fact that the name is quite big and bold. Also, on the front cover, there’s an important article to catch the audience’s attention along with other attention grabbing articles such as the sports ones which would attract more of a male demographic audience rather than a female one. It also consists of quite a few colours to stick out from the others in the newspaper rack.

On the other hand the ‘i’ also subverts from the typical codes and conventions of a newspaper due to the fact that on the front cover there an important article but it doesn’t continue inside the paper, nor does it have a little part of the article on the front like the sun. Instead, there are bullet points or a short summary underneath the title just informing readers what to expect in that article. Another convention which subverts from the typical codes and conventions of a newspaper is the fact that the price of the newspaper is listed at the top left hand corner. This is not on the front of other big selling newspapers such as the sun. I think the ‘i’ chooses to do this because they are trying to promote their paper through the cost of it; as its way cheaper than its competitors. The ‘i’ is 20p on weekdays and 30p on weekends.

Also, the ‘i’ logo on the newspaper is on the left column of the paper whereas other newspapers have their name/logo right at the top of the paper in big bold writing. Despite, the ‘i’ having its name in the left column rather than the top, it’s still in big bold writing therefore ensuring that the reader/viewer can differentiate between which paper it is by just knowing where the name/logo is placed (positioned).

Media Institutions
Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline? (12 marks)

The ‘i’ newspaper has been successful; even through the recession; because of the fact that its main purpose is to inform audiences about what is going on in the world currently. It’s also been very successful due to the fact that it’s quite cheap in comparison to its competitors such as the sun therefore its more likely to be picked up. The ‘i’ promotes its price on the newspaper on the top left corner. In terms of audiences and readers, people read from left to right therefore meaning that the first thing they are to read would be the price “20p”.

Another factor to be taken into consideration with why the ‘i’ newspaper has been successful could be the fact that it appeals to more than one audience. This is evident from just the front cover. For example, the main story “A right royal party” attracts to predominantly an elder audience aged 35 and over. They’ve also got the small footer on the bottom of the paper which has a small sports article; attracting a younger audience; and a female attracted audience through the article next to this about Jane Austen.

The institution itself was launched in 2010 and is a sister paper to the Independent owner by Alexander Lebedev.

Media Audiences
What would you expect the ‘i’ newspaper’s target audience to be based on this front page? (12 marks)

The ‘i’ newspaper attracts to a wider range of audiences in comparison to its competitors such as the sun and the guardian. This is vastly evident from just looking at the font cover of the newspaper as it consists of many different articles, attracted to a various number of different audience demographics. For example, the main story which can be differentiated by the article “A right royal party” which attracts to predominantly an elder audience aged 35 and over. They’ve also got the small footer on the bottom of the paper which has a small sports article; attracting a younger audience; and a female attracted audience through the article next to this about Jane Austen.

Also, there is a cross word shown in the bottom of the cover meaning that people who buy the ‘i’ newspaper may want to complete this crossword. This may appeal to a slightly younger audience demographic due to the newspaper having a daily puzzle page which they might like to complete daily to stimulate their minds.

The ‘i’ newspaper promotes to all age demographics; in terms of its audience; rather than just one small group/audience.

Media Representations
How is Britain represented in this text? (12 marks)

The ‘i’ newspaper is a British newspaper which has predominantly British articles attracting to the people living in London. The main story in the newspaper that day was the Queen’s Diamond Jubilee – celebrating 60 years on the throne. This attracts to all British citizens above the age of 35 as they would be interested in current events involving the Queen.

Also, Britain in general is promoted positively through the chosen colours and specifically chosen articles. For example, the main story in the news that day was the Queen’s Diamond Jubilee and is called “A right royal party”. As, you may be able to see, the word royal is coloured in Red, Blue and white which as the typical British colours due to the Union Jacks’ colours. The articles in the newspaper are related to the country and what’s going on in the country is promoted such as the Queen and the government. Its political leanings are liberal and therefore its ideologies and main beliefs are liberal 

Case Study #2

• identify the main codes/conventions being used (media language, genre, narrative...)
• analyse the representations (of characters/stars) and how they are constructed
• identify the institution(s) responsible for the text
• identify the target audience(s) (demographics, psychographics) and how the text is promoted to them and will appeal to them (audience theories)
• consider any cross-media connections (synergy, intertextuality)
• compare with 'Ill Manors' (similarities and differences)
• evaluate how effective they are

Broadcast media are generally media products such as film trailers, sponsorships and product placement (which is when products are placed in film in a certain place or way to help promote that product). The broadcast media which I have chosen is the film trailer for Skyfall. The Skyfall trailer follows the typical codes and conventions of a film trailer due to the fact that it includes some of the best scenes in terms of the film. Also, it shows the most action packed parts with huge explosions the create suspense. An example of this is the whole of the first scene in the trailer. The trailer shows James Bond chasing a guy on top of a moving train and pursuing him throughout the scene. The shot is quite a dramatic one and therefore the audience are able to see what is to come later on in the film if this is just the first scene. 

In the trailer, the audience see James Bond being shot whilst in pursue of a villain and they show him falling to his death. This creates an atmosphere which suggests that Bond may have been killed and this could be the end of the Bond series, therefore the audience would want to find out if he makes it and does defeat the villain in the end. They also show Bond sinking to the bottom of a river therefore implying his death however as the trailer progresses, we see Bond once again therefore the audience knows he somehow survives but they are intrigued to find out how he has done this. 

This advertisement for Coke Zero helps to promote Skyfall due to the typical James Bond style backing track and through the fact that the actor is trying to save the women. Also, there is the typical Bond car being the Aston Martin DB5.  

Skyfall is a big budget Hollywood blockbuster which is about a MI6 agent (James Bond, played by Daniel Craig) who is trying to find the culprit who once took down MI6. The film cover above advertises the film Skyfall through the typical codes and conventions of film covers/posters. The conventions of the film poster for Skyfall is that it consists of mainly dark colours which contrast white to show them juxtapose each other. 
Both film posters; promoting/advertising the film; include a large image of the main actor of the film James Bond. Also, they include the 007 logo in the poster which is a universal sign in terms of Bond films. 
The demographic age of the audience for this film is between 12-44 year olds as everyone likes to watch action films. It's also a mainstream film and appeals to the mainstreamers, seekers and escapers; which are the different psychographic groups; who want to get away from reality and just get lost in a big budget Hollywood movie. 

This is promotional advertising for Skyfall through the use of another popular product; Coca Cola (Coke Zero). Skyfall is helped in it's promotion due to the advertising of Coke Zero as they are promoting both their own product; and another (Skyfall). 




E-Media...
The Skyfall website is quite basic and easy to navigate through due to the navigation bar at the top. Also, the colours used contrast/juxtapose each other therefore making it easy for the users to read the text on screen.

Advertising Skyfall
NOMINATIONS/AWARDS
Skyfall was nominated for 8 bafta awards, including best supporting actor and best supporting actress.
It was also nominated for 5 academy awards including best song.
Winner of 3 critics choice awards

REVIEWS
The website for Skyfall includes reviews from various different magazines and popular media conglomerates.

Due to the fact that Skyfall is a big budget Hollywood movie; and the fact that it's a well known name in terms of the film industry as it's a James Bond film; it receives many offers in terms of products and advertising products. 

The advertisement poster for this watch is predominantly Black and white following many little colours just like Skyfall's characteristics. Advertising posters linked with this film are made around skyfall as it's a huge movie with huge stars and therefore it'd be advertising the products and giving it more general awareness than the other way around.