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• Audience: On the basis of this ad, who does the Guardian brand appeal to
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• Media Forms: What techniques does the ad use to persuade the audience to consume the Guardian?

Representation: How is the news represented in the ad?

The news is represented in the advert as a good source of information as it shows how people get information and share it in order to get the information in which they acquire. For example, people are getting information through the guardian website in order to find out about current news and events. News is easily spread around through the use of social networking sites such as Facebook and Twitter therefore people are able to share/voice their opinions online. Due to recent development, people now can get involved on the guardians website to voice their own opinion on certain news topics. 

The news in the advert is represented as a dominant example of how people can access several different stories. 

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

The advert raises issues in terms of technology as they are suggesting that more and more people are likely to use online sources in order to get their news.