Focus Group

Focus Group

The concept of the focus group was to pitch our initial idea's and thoughts on the production which we were to make for our media coursework and receive critical as well as positive feedback in order to help us improve our idea's and concepts further. The group which I'm in consists of me, Vinisha and Hargio and we are pitching our idea in this focus group session. In the focus group, we explained to the audience our narrative idea and the concept of the rewind were each episode begins with the dilemma and the rest of the episode works up to this point to explain how this situation occurs. We explained why we did this and the reason for this which is the originality factor along with it sending out various enigma codes in order to keep the viewers interested right from the start of the episode. In terms of the narrative we also mentioned the fact that its going to have a multi-stranded narrative. Another (USP) unique selling point which we explained was the fact that we were thinking about having a different title sequence for every series/show as each show would be about a different character story. This therefore meant that each person would have a different daily routine and when the show was based around them, the title sequence would be their daily routine.
We also explained; to the group; our target audience and the channel which it can broadcasted and how this relates to our target audience (for example BBC 3 was mentioned as its a TV channel which broadcasts our programs of similar content to our own).

After explaining all of the factors consisting in our production and our pre-production research, we were then given feedback on our concept and whether or not the idea was good, along with other factors/feedback to help improve this (our concept).

Feedback... 
Firstly, our feedback was to re-think about the broadcasting times due to the fact that our targeted audience; teenagers; are usually busy on the weekends, going out constantly therefore we were given the idea to change this to possibly a week-day or even show this once in the week-day and repeated once again on the weekend.

We were also told to change the channel we were going to broadcast our production on as our target audience do not really watch programmes aired on there. Due to this piece of feedback, we have changed it to airing it on E4 as our production fits in with other shows which come on here. These are shows such as 'Top Boy' and our show Wasted is similar to this hence the reason why it fits in better on E4.

The people in the focus group also said that the show sounded very male dominated in terms of the characters and therefore suggested having a female character as one main character in the production. This would attract  slightly more female views and would not affect the amount of male viewers.

One person asked what the name of our production would be called and we were not too sure. We hadn't really thought enough about the name but more about what's going on in the production and our (USP) unique selling point(s). As our genre is urban crime drama; and has a multi-stranded narrative; the name for our production should resemble something quite gritty and out there. It should give away part of the genre and should portray a sense of realism.