Ben Drew (a.k.a Plan B) TEDxObserver lecture...
This subject is quite close to Ben Drew due to the fact that he grew up in a council estate and therefore knows how it is to be judged in this way by society. Plan B's beliefs are that kids or people in general who live on estates are associated with the word 'chav' and therefore society does not have any concern whatsoever for these citizens. "council house and violent". This is what Plan B thinks 'chav' now means due to the stereotypical ideologies of youths living in council estates. Plan B therefore states that this is wrong for society to look upon others, living in poor conditions than themselves, in this way. He feels that newspapers keep on showing articles which emphasis the problems with the youth but they are exaggerating certain points and stereotyping all youths to what they think they do from what others have done in the past.
Plan B knows what these kids have been through and feels that society just ignores these people who come from dysfunctional families as they are stereotyping them with bad ideologies and opinions. The kids go through a lot and grow up with literally no one expect their neighborhood friends and Ben Drew knows how this is as he was once in this position.
Ben Drew was targeting the elder demographic as the audience due to the fact that he feels they would benefit more from a lecture like this. Its in order to show people that youths should not be sterotyped the way in which they are by the media. Ben Drew is also making an important statement which is that people should not believe everything they read in newspapers as they do tend to exaggerate points and leave things out in order to make dominant, ideologies stay dominant.
The psychographics in terms of the audience would be mainstreamers as they would want to keep to the trend and therefore would think the same as the majority of the world. If Ben Drew was to change mainstreamers opinions on the matter, then this may result in the overall dominant ideology to be less dominant. Another psychographic group being aimed at by Ben Drew is the psychographic group reformers as they would want to change the way different stereotypes are represented. This would also be aimed at carers as they would want to change the world for the better and also explorers as they would want to find out more about whether this dominant view is how its portrayed or not.
Plan B does not like the way that the media portrays these kids who live on council estates as they have been born into a world where they have been living in bad conditions with dysfunctional families and then on top of this are being stereotyped with a bad name. "council house and violent". This is what Plan B thinks 'chav' now means due to the stereotypical ideologies of youths living in council estates. The media use this stereotype in order to create moral panics so that they read their newspapers. This therefore makes this opinion not really theirs however as they are kept on told this, it starts to make an impression on them therefore beginning to believe it.
According to Stanley Cohen, a moral panic occurs "When a person or group of persons emeges to become defined as a threat to societal values and interests". Those who start the panic when they fear a threat to prevailing social or cultural values are known by researchers as 'moral entrepreneurs', while people who supposedly threaten the social order have been described as "folk devils".
Moral panics have certain distinct features such as concern. There must be some sort of awareness that the behaviour of the group or category is associated with some kind of negative impact on society.
Ill Manors website analysis...
The first page for the Ill Manors website consists of a number of different characters. As the film is a multi-stranded narrative movie, all the characters there are the main characters. The background behind the characters is a similar setting used in the film therefore suggesting to the viewer where the film may be based. The design for the website is very clever as it hints to the viewer (enigma code) the setting of the film as well as the main characters and its narrative. The design is very professional as well with an advanced tool bar/navigation bar besides the standard one. The scenes change when a user clicks on a different navigation word such as 'trailer' and 'synopsis'. The posters on the wall are the movie posters which were used to promote and broadcast the films publicity.
On the website, another fact which helps to promote Ill Manors is the fact that it consists of a lot of different images and unusual colours. The background is a desaturated black; in terms of its colour; which gives the webpage and feel to the film, a very urban, gritty vibe. The fact that they follow a theme throughout the web page, which is the background of an estate, therefore giving it a really urban vibe. The dark sky connotes that the film may be quite gritty; in terms of its narrative; therefore making the overall film look like a struggle for survival.
Also, the use of synergy is used as the album for Ill Manors helps to promote the film and vice versa. In fact, in the actual film, short snippets of Plan B's songs from his album Ill Manors are played in order to represent and portray certain emotions to the audience. On the website, you are able to buy the album to Ill Manors which is good promotional advertising as people who liked the film may want to buy the soundtrack and on the other hand, others who brought the soundtrack may want to go watch the film.
Placed on the website, are a number of different quotations by Plan B and other famous people such as the one below. These quotes are quite inspirational in terms of his point. He says that "...there is a lot to learn when we know all the facts".
"My reason for making this film is to show that there is a lot we can learn when we know all the facts; when we explain the why – not just the 'what' and 'how'."
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