moving text analysis

The moving text that I've chosen to analysis is a rock song called "Bite My Tongue"

Colours: The iconography of a typical rock song; in terms of colours; is that the video is really quite dark with loads of fast paced things going on throughout the video. The lack of colour in the setting allows the band members singing to stick out more and creates more of an impact as people cannot miss them. The producer of the video has deliberately done this in order to make the singers stand out and make them look and seem important. Even the members of the band are in black as this follows the stereotypical iconography for rock so in order for them to stand out, the producer has placed lights on them in order to ensure that they keep their rock vibe and can be seen/ stand out.

Setting: The setting of the rock song is in some sort of basement or empty storage warehouse. This setting reflects the mood of the song, which is that the mood is quite dark and full of hate. The hollow emptiness in the videos background could represent the feelings that they have for a particular person: none. The idea of the song is; in other words; is a statement which is hence the reason why this genre of music is only for some people. The audience which this song in particular is aimed at is teenagers and mainly boys however there are many girls that listen to it as well.

Composition and Type of shot: The composition throughout the video changes a lot for example, the over the shoulder shot is used in order to present the singers power of the others and the fact that he controls them. Also the various close-ups on the featured rock star "Oli Sykes" creates a dark; almost scary; atmosphere which therefore interprets him as fearless and connotes that he has the most power due to the fact that he is feared. Also, when the rock star is introduced into the song/video, the music changes in order to create suspense and an atmosphere which implies that he's going to cause trouble. Whilst he is singing, the only shots on him are close-ups and medium shots which highlights the issue that he has power. The purpose of the featured rock star is to represent that you may have power over people but there's always someone who can control you. This idea is shown well through the types of shots used as well as the way the video is produced.

Many close-up shots in this particular music video is used due to the type of genre of music which the song is and that it really captures the main theme (concept) of the song. The fact that the producer of the music video has chosen to use loads of close-up shots emphasis' the power in which some characters have during the song and shows who's in charge. Traditionally in music videos, the main singers are portrayed as important through close-ups which is another reason why close-ups are used as the producer wants to emphasis their importance and their roles as band members.

Lighting: The Lighting in the video is quite dull and the only light is from a couple of light bulbs. furthermore, the reason behind this could be that the producer of the video is trying to keep the stereotypical aspects of a typical rock song/video hence why it's dark. The lighting is important in a video as the song can be interpreted differently. For example, if the setting was brightly lighted, this may not have shown the power which people had and therefore the meaning of the song would be entirely different therefore the producer has thought very hard before making the video.