The poster advertising reebok is effective due to the small quote used and the colours, as well as other techniques which have been used by the creator of the advertisement. The lack of colour used in the advertisement is very effective and makes the text and the image stand out more. The fact that its black and white connotes a mixture of differences for example the lack of colour could represent the fact that he’s rebelling against society and therefore doesn’t care what others think of him. The black contrasting against the white could suggest his past to his present and the way that he’s changed over the years from when he was younger.
The fact that the left side of the image has more darkness and juxtaposes the right therefore showing his past rebellious side. Due to the way that the advertisement is set out, it creates a sense of an unstable background. For example the tagline; placed in the center of the poster; reading “I am what I am” could mean that he is comfortable with who he is and is not going to change. The poster is arranged by the image of 50 cent on the left and writing(text) on the right of this. The split between them both leaves an impact on the audience as it's quite an urban advertisement and therefore people are able to relate to the poster in some kind of way. The fact that the writing on the right side of the advertisement takes up slightly more space on the poster than the picture of 50 cent could represent his change from a struggling past to his present.
The urban factor of the advertisement is quite important in terms of how reebok has decided to layout the print advertisement as it appeals to a wide audience. In fact, reebok have deliberately chosen to show an urban characteristics in the advertisement in order to appeal to the targeted audience, which is the younger male audience who live in rougher areas than average. Therefore, negative connotations referring to or promoting an urban lifestyle attracts this audience which is what reeboks target is. By challenging day-to-day life, reebok are making people think controversially about themselves as well as what they'd wear.
The lack of a background on the left whereas the text on the right has a background could connote the change which he had, as he started off as someone who had a bad past and now has a good life. Also the use of no setting expresses emotion as this could suggest that he had no one and now it's all changed.
The fact that the left side of the image has more darkness and juxtaposes the right therefore showing his past rebellious side. Due to the way that the advertisement is set out, it creates a sense of an unstable background. For example the tagline; placed in the center of the poster; reading “I am what I am” could mean that he is comfortable with who he is and is not going to change. The poster is arranged by the image of 50 cent on the left and writing(text) on the right of this. The split between them both leaves an impact on the audience as it's quite an urban advertisement and therefore people are able to relate to the poster in some kind of way. The fact that the writing on the right side of the advertisement takes up slightly more space on the poster than the picture of 50 cent could represent his change from a struggling past to his present.
The urban factor of the advertisement is quite important in terms of how reebok has decided to layout the print advertisement as it appeals to a wide audience. In fact, reebok have deliberately chosen to show an urban characteristics in the advertisement in order to appeal to the targeted audience, which is the younger male audience who live in rougher areas than average. Therefore, negative connotations referring to or promoting an urban lifestyle attracts this audience which is what reeboks target is. By challenging day-to-day life, reebok are making people think controversially about themselves as well as what they'd wear.
The lack of a background on the left whereas the text on the right has a background could connote the change which he had, as he started off as someone who had a bad past and now has a good life. Also the use of no setting expresses emotion as this could suggest that he had no one and now it's all changed.
WWW: Some excellent analysis - I really like your thoughts about colour.
ReplyDeleteEBI: Use paragraphs! Make it easy for your reader to follow your ideas.
LR: You mention an urban audience - why would negative connotations appeal to Reebok's target market?
Hi sir, I've taken your EBI's into consideration and split my work up into paragraphs so that it's easier to understand. Also, i have completed another paragraph (paragraph 3 above) which explains why negative connotations appeal to Reebok's target audience.
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